Commande publique : Mauvaise nouvelle pour ‘’Le Soleil’’ et la presse
Public procurement will soon be centralized and digitalized. A few days ago, the Public Procurement Regulatory Authority (ARCOP) launched the pilot phase of the digital platform called APPEL (Public Procurement in Electronic Procedures). While the measure is intended to streamline government spending, it is bad news for the print media, particularly the national daily newspaper Le Soleil.
Indeed, to launch a public procurement contract, the authority is required to place an advertisement in the press so that all potential bidders are informed. In Senegal, this advertising primarily takes place through the daily newspaper Le Soleil. While the private press certainly benefits from this, the authorities continue to act as if Le Soleil is a must.
However, with this digital platform, government agencies will no longer need to rely on advertising. At least, that's what Babo Amadou Ba, invited by Seneweb, suggests. "Just inserting some 800 calls per year into the newspapers cost 400,000 (per insertion: Editor's note). This platform will allow the government to save a lot of money because everything will be digital," maintains the Director of the 3 FPT.
In other words, the press risks losing a windfall amounting to around 320 million CFA francs. Le Soleil, which captures the lion's share, will therefore be the big loser from this new development.
Commentaires (4)
En réalité, ça serait pire.
Les entreprises de la place achètent des journaux que pour les A.O si ce ne passe plus que par le site.. plus besoin d'acheter un journal papier.
En fragilisant la presse de cette manière, le pouvoir Pastef ouvre un boulevard aux fake news et une avenue à TIk toi et autres réseaux sociaux bas de gamme.
Il faut aller avec son temps et s'adapter
Cest vrai que cest pas bien pour le soleil et la presse, mais on peut pas continuer a gerer et faire comme le régime senghor en 2025. Aujourd'hui on a des influencer qui ont plus de visibilité que toute la rédaction du soleil. Le monde évolue on peut pas s'accrocher au passé
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