Le survêtement de Maduro, entre coup marketing involontaire et symbole de résistance
One can be awarded the FIFA Peace Prize and cause significant upheaval on the geopolitical stage less than a month later. Honored with this prize, newly created by Gianni Infantino in early December, US President Donald Trump launched a large-scale military operation in Caracas on Friday night to arrest Venezuelan President Nicolas Maduro.
Maduro (63), head of state since 2013, is accused of "narco-terrorist conspiracy" according to the indictment signed by the attorney for the southern district of New York, and faces life imprisonment for facilitating the importation of several tons of cocaine into the USA.
Proud of having captured a man indicted in the United States since 2020, Trump posted a photo of the arrest on his "Truth Social" network, which was then shared by the White House's official account. The image sparked global outrage and unexpected interest in the outfit worn by the Venezuelan president.
Aboard an American warship, Maduro is wearing a grey Nike tracksuit from the "Tech Fleece" line, a favorite of the brand for several years now. Sold for a total of €220 (€120 for the jacket, €100 for the tracksuit bottoms), it has recently seen a resurgence in popularity thanks to a collaboration with British rapper Central Cee, which unveiled a new colorway of the set.
In France, we had notably seen Parisian Désiré Doué wearing an outfit from the range - in yellow and in collaboration with the Nocta brand - upon his arrival at Clairefontaine for the gathering of the Blues at the beginning of September .
Désiré Doué upon his arrival at Clairefontaine on September 1st. (F. Faugère/L'Équipe)
While it might seem surprising to see a head of state wearing streetwear —even though Fidel Castro also had Nike clothing, a symbol of American capitalism, in his wardrobe—Nicolas Maduro had already been seen in this type of clothing in the past. In 2020, during the Covid-19 pandemic, he addressed the Venezuelan people wearing a tracksuit top from FC Barcelona, the club he idolizes and for which he had lamented the departure of Lionel Messi.
The photo of Maduro in a "tech fleece" outfit has significantly boosted interest in the product. As soon as the photo was published, searches for "Nike tech fleece" and "Nike tech grey" skyrocketed, increasing fivefold worldwide and fifteenfold in France on Saturday.
This had a direct impact on sales of the grey kit, now nicknamed "The Maduro Grey," which also suffered from partial stock shortages on Nike's US website. This surge in demand gradually subsided, as the kit is now available in all sizes on the brand's online store, though it wasn't limited to all regions. The Mallorca club store, whose pre-match jacket bears a striking resemblance to the one worn by Maduro, was also overwhelmed with customers.
The evolution of searches for the words "Nike tech" on Google in France.
This gray ensemble has also become a symbol of rallying and support against American interference in Venezuelan politics, which could lead to further such interference. Aboard Air Force One , the American presidential plane, Donald Trump, for example, warned the Colombian president on Sunday, calling him a "sick man" who should "watch his back ," and indicated that he wanted to address the situation in Greenland—a territory belonging to Denmark— "in two or three months . "
This could strain diplomatic relations with a country that has qualified for the 2026 World Cup and another - unlike Venezuela - that is still able to participate, six months before the North American World Cup.
Commentaires (6)
Le dernier exemple identique (parce qu'il est passé, même leurs trolls ont arrêté de le nier ) était le scénario d'attaque de l'Iran concocté par Israël. Sachant que la défense aérienne iranienne est très performante, Israël a mis plus d'un an à louer des magasins, des sites, à l'intérieur de l'Iran pour y transférer des drones en pièces détachées. Ensuite les pièces devraient être montées sur place, et les attaques de drones lancées depuis l'intérieur de l'Iran même, en fait derrière les lignes de défense aérienne. Israël avait réussi à transférer des milliers de drones à l'intérieur de l'Iran.
La première question qu'une intelligence devrait se poser c'est: comment cela pourrait-il se faire sans traîtres iraniens ? Impossible. Quand l'Iran a découvert et saisi l'arsenal israélien, sa réponse a aussi été foudroyante. Et après enquêtes, qu'est-ce que l'Iran a fait des traîtres iraniens qui ont aidé à la mise en place de cette logistique israélienne ? Aucun d'eux ne respire sur cette terre à cet instant.
La Vérité est qu'aucun pays occidental n'a les moyens des guerres et terrorisme qu'ils sont obligés de mener pour vivre sans des traîtres au sein de nos populations. Ces traîtres sont obligatoires pour l'existence de leurs soit-disant "puissances militaires ". L'autre force, c'est leurs médias et la foi quasi religieuse que nos populations ont d'eux. Sans les traîtres parmi nous et les mensonges, l'Occident (les USA en tête) est un empire en faillite.
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