Facebook's parent company announced on Friday that it had acquired the American start-up Limitless, which created a connected pendant capable of recording and summarizing conversations using artificial intelligence.

Meta announced on Friday that it had acquired the American start-up Limitless, which created a connected pendant capable of recording and summarizing conversations using artificial intelligence (AI).

Financial details have not been disclosed for this agreement, which further demonstrates the ambitions of the parent company of Facebook, Instagram and WhatsApp in the development of AI.

"We are delighted that Limitless is joining Meta to help accelerate our work in creating AI-powered connected devices," said a Meta spokesperson.

Zuckerberg and the AI craze

Limitless, a startup based in Denver, Colorado, in the western United States, has discontinued Pendant, its flagship product. This large black pin, worn like a necklace around the neck or in a jacket pocket, records conversations, allowing users to "remember what they say throughout the day, from face-to-face meetings to impromptu chats," according to the company. Limitless was valued at $368 million during its last funding round in 2023, according to the research firm Pitchbook.

This acquisition illustrates Mark Zuckerberg's strategy, resolutely focused on AI. The forty-something CEO has launched a massive recruitment campaign, attracting executives from OpenAI, Apple, and Google with billions of dollars. He didn't hesitate to put $14.3 billion on the table to acquire a 49% stake in the startup Scale AI, which specializes in preparing and cleaning data used to develop large-scale AI models.