Crise dans les médias : La digitalisation des médias, un levier de diversification des sources de revenus (Abdou Diaw)
To resolve the crisis in the press sector, the journalist, economist, and former researcher at the Center for the Study of Information Sciences and Technology (CESTI) stated that several studies have shown digitalization as a lever for diversifying revenue sources. But prerequisites must be met. Some models have already succeeded.
"Many studies and theses have highlighted the significant contribution of digitalization to the development of the press. Digitalization allows press companies to diversify their sources of revenue, whether it be print, audiovisual, or digital media," the journalist said on Sud FM.
For Mr. Diaw, digitalization can be an important lever for the diversification of financing mechanisms, citing online advertising and paid subscriptions as examples.
To this end, the journalist indicated that an internal digital development strategy is needed that will allow these press companies to develop this diversification of information media in order to establish this economic model.
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